Top Ten Checklists for On-Page SEO

On-Page SEO (Search Engine Optimization) focused on how to build your website so that search engines algorithms would find it as soon as possible. While creating strong links inbound and outbound your site is really important, on-page SEO is not one thing to be underestimated because it could have much bigger impact. If a site is not optimized on-page, there’s less chance of getting high rank in search engines’ results. Following are ten top tips for building great on-page optimization:

1. The importance of Meta Tag

Even though some people said that meta tag have lost its significance, but the truth is there are still some search engines that use this algorithm to list websites in their searches. It is also useful to increase your CTR rate and search snippet. One of the most common practice of adding meta tag into you HTML is to type the following text:

<b:if cond='data:blog.canonicalUrl == data:blog.canonicalHomepageUrl'>
<meta content="PUT YOUR KEYWORDS HERE (LESS THAN 150 CHARACTERS)"
name="keywords"/>
<meta content="PUT SITE DESCRIPTION HERE (LESS THAN 100 CHARACTERS)" name="description"/>
</b:if>

2. The accessibility of the sites by search engines.

It is very important that search engines can access easily all pages and posts in your site in order to index them. There are two main algorithms: robot.txt and do-follow/no-follow. Robot.txt makes the desired page can’t be accessed at all by search engine crawler. Do-follow lets other person to put a link on your site to be tracked back to theirs, while no-follow doesn’t allow tracing back the link.

3. Redirected URLs
In case your audience forgot to write www in front of your URL, he/she should be able to access your site. If not, you should check that there’s only one version of your site and make sure to create “301” redirect for all non www URL to your site.

4. Creating good and useful anchor text

If there’s some explanation or product page that you want to link out from your site, you should make sure that the anchor text is frequently updated and written in a good language without any jargon (this is to make sure that search engines’ algorithm could take a grip on your outbound links). It also should be noted that it is important to choose good outbound links that don’t come from bad neighborhood.

5. Put alt tag on images to be included in image search engines

More and more people have been using image search engine to simply search images or photos using desired keywords. It is really easy to add alt image tag: look into your image HTML source and you’ll find text like this:

image.jpg" width="176" />

then right before “width”, type alt= “your image name”.

6. Avoid duplicate contents.

There are a lot of tools for checking whether someone has copied your site or not. One of the most popular one is www.copyscape.com.

7. Avoid spam.

Spam will be considered unethical by search engines, and sites that are filled with it will be banned from their search results. Check how many duplicate words in your posts, don’t overdo adding back links, don’t use too much anchor text, doorway pages, hidden texts & links, mirror pages, and cloaking technique.

8. The importance of Heading H1Tag

Heading tag considered by search engine to be the most important sentence in your post, this is why you should write good heading tag but not too much of it. Below is an example of a heading text that you could put under an image:

9. Unique Content 
This is the most important part of your job as SEO and website maker! You should find and write the best and most unique posts or pages that are rarely written by others. With an adequate optimization, such unique content will put you way up to search engines’ ranking.

10. Mainenance 
Always frequently updates your contents and links! There’s nothing more boring than a site with old content and broken links.

"On-Page SEO is really important to achieve better pagerank!"