Following are ten tips and techniques for Off-Page SEO
1. Social Networking Sites
The importance of social networking sites can’t be underestimated, because getting friends in the sites will be like having massive follower for your own website. One of the most popular one is Facebook, but it isn’t easy these days to add friends in this site – you’ll need a lot of extra works and patient because Facebook have been aggressively preventing people to easily add strangers with no friends connections. Some of the best alternatives are Twitter and Google Plus.
2. Blogs
Besides your main website, you can also create a blog that’s easier to follow by your clients. It also gives a whole difference experience because blogging will feels more relaxed and less formal to your audience – if compared to your main website. Don’t forget to write unique content with images that will interest your blog readers.
3. Domain root name as back link
If you’re paying a back link provider or writes articles to be submitted to other sites, always use your domain root name in the link. Don’t just automatically link to your default home page. This will help search engines crawl your inbound link even faster and gives wonderful cumulative points for increasing your page rank.
4. Submit To Search Engine
5. Pay for site’s commercial ads
It is as easy as paying popular ads provider to put your site into their sites. But the problem is calculating whether a commercial is worth your money. Google Adword is one of the best because of its massive and deep integration to Google search engine.
6. Video
Promoting a site via video online streaming is rarely used by SEO because it would take a lot of times and energy to make or record a good video. BUT if you can create a good video you put your link in it and you get a lot of viewers that will possibly checks on your site.
7. Participate in Answers sites
Answers site is a community based site that lets a user ask a question to be answered by another user. This could be a great way of building your link popularity. But it should be noted that most of these sites have no-follow features, which means any links you put as answer won’t be tracked back to your site as a back link. Some of the most popular sites are: Yahoo Answer, Answer Bag, Cha Cha, etc.
8. Local listing
Instead of getting random audiences scattered all around the globe, you can optimize your traffic sources from your local are. One of the best way to do this is to list on your local yellow pages. You can also submit your site on Google Local, Yahoo Local, Superpages, etc.
9. Social Bookmarking
Social Bookmarking such as Digg and Delicious can be a very powerful SEO tools if handled properly. It will increase your traffics depending on how often and how effective is your participation in the bookmarking site.
10. Don’t do lists! Important!
Avoid using free link directories, link farms, and other directory that will easily add your URL to their site without adequate verification. Don’t spam by putting too much of your site’s address on forums, other blogs’ comment section, and article submission. Finally, avoid the use of cross linking to increase your inbound links.