Company logo is one of the many things that often underestimated while building a website. It is a really important part of your site that will show who you are and how you want to be remembered. Creating a logo can be a hassle if you don’t know how to start, but if you succeeded, the impact on your site’s traffic could be quite significant.
Following are 8 tips for designing a good and memorable logo for you site:
1. Browse through thousands of famous company logos from famous companies all around the world, and get a big picture of what a company logo really is and what it represents. Finds out how such a simple logo like Nike can be implanted in everyone’s head and how did they first create it.
2. Decides on your budget, whether you want to use a professional helps on designing your logo or you want to do it by yourself. Getting help from a logo designer might be a good thing if you want to speed up building your site using a small amount of money, but it will feel less personal. There’s also a choice of buying an already existed logos – you can find a lot of sites that sells pre-designed logo on the internet or at your local designers.
3. Always make it simple and clear. A logo should represent your site – its color and font choices are crucial for deciding how the audience/ client will remember it. You should consider putting your company name or abbreviation to the logo.
4. Creates as many possible image file types of your logo – for placing on different Medias or as a commercial on other sites.
5. Creates three different layout of your logo: rectangular, wide, and tall banner. These different shapes and sizes will be useful to put in different parts of your sites, for example to put on an “about us” page; you’ll need a rectangular layout.
6. Test the logo. Show it to your fellow publishers or acquaintances, get necessary feedbacks and then make adjustments
7. Test drive. Put the logo on your site and get customer feedback by putting a banner like “What do you think about our company logo?”
8. Finalize your logo. If you’re satisfied with the logo, you should make it as the final design without further adjustment, because logo is a static part of your site that you shall never change. The exceptions for changing a logo are as a drastic measure to attract more customers OR when the site is changing ownership.